Integration with wholesalers

About our wholesale integration solution

WD Link is an online store product management system that optimizes work with product data by providing fully automated integration to IT systems and warehouses of various wholesalers. WD Link provides additional functionality, optimizes daily tasks and reduces online store maintenance costs.

Basic functions:

• Product data synchronisation options with more than 200+ European and worldwide wholesalers;
• Synchronisation with the most popular price comparison sites;
• Synchronisation wholesalers’ IT systems;
• Product data (such as names, images, descriptions, attributes, etc.) import into the online store.

Your store will always have the right prices and correct stock balances, avoid situations when clients are offered out-of-stock or out-of-date goods!

The mark-up strategy is used as the wholesaler’s concealed strategy.

Mark-up strategies

With a wide variety of mark-up strategies, WD Link offers an easy way to create a mark-up policy. You can also create an unlimited amount of mark-up strategies!

In each mark-up strategy, it is possible to include an unlimited number of price levels with corresponding mark-ups. Mark-ups can be indicated both as a percentage (for example – 15%) as well as statically (for example – 10 EUR).

Automatic comparison of wholesaler prices

WD Link performs automatic price comparisons, ensuring that the lowest retail price is published in the online store and product comparison portals, for products offered by multiple wholesalers.

Note that the lowest purchase price does not necessarily mean the lowest selling price either, as retail prices mainly depend on the chosen mark-up strategy, which may be different for different wholesalers.

Link online store categories with the wholesalers

In order for the goods to be shown into the correct online store categories, WD Link provides a link between the wholesalers and online store categories. In this case, for each wholesaler category, the corresponding online store category is indicated.

The desired mark-up strategy is also attached to the product categories, according to which the retail prices for all products in this category are calculated.

Automated linking between wholesalers and online store

The link between wholesalers and e-store manufacturers is automated, but it is not uncommon for a wholesaler’s manufacturer’s name to be different from that defined in the store, for example, “Hewlett Packard” is often abbreviated as “HP”. In such cases, it is possible to link manufacturers manually. If the manufacturer is not yet registered in the e-store, this can be done in the WD Link manufacturer interface. This makes it easier for staff to enter the list of manufacturers automatically.

Unique solution

WD Link is not a cloud solution and is not located on a third-party server with inherent regular surcharges and potential technical issues. WD Link is installed on the client’s hosting or server, eliminating any technical or financial dependence on external factors. WD Link users, unlike cloud users, determine themselves when and how often they will update their wholesale warehouse data. For example, during sales/promotions held by wholesalers, stock updates may be required every 10 minutes. Wholesaler data update takes place in parallel UNIX system processes, so data recovery from 50 or more vendors takes place simultaneously and will be done only in a few seconds.

Make changes as you wish

WD Link is designed as an open-source solution, so customers can change and supplement it at their own discretion. WD Link allows you to completely change the wholesaler’s data import/update mechanism with programmable PHP API plugins, thus enabling the most unimaginable transformations during the import/update of product data.

What does our XML integration system look like?

Additional services